La Patate – Antwerp
In May 2026, the very first La Patate opened in Antwerp. The new fries concept was set up with Rob Van Impe and entrepreneurial partners, with ambitions that reach well beyond a single location. The idea is to translate authentic Belgian frituur culture into a modern, scalable hospitality format with a strong identity, efficient operations and an unmistakable atmosphere.
Retail Projects delivered the complete interior build, to a design by studio boîte. On opening day, there were queues at the door. The photograph shows three men inside the shop, two of them wearing Retail Projects T-shirts and one in a La Patate uniform. In the background, digital screens with messages about Belgian fries hang on a light wall.
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