# PURETO – Bruges

> Complete interior fit-out of PURETO in the historic centre of Bruges by Retail Projects: from bare floor to handover, cellar included.

URL: https://www.retail-projects.eu/en/projects/pureto-brugge/
Taal / language: English

- Client: PURETO
- Location: Bruges
- Sector: Hospitality interiors
- Type of venue: restaurant
- Completed: 2025
- Our role: Complete interior fit-out

Since October 2025, the Belgian mashed-potato brand PURETO has been welcoming guests in the historic centre of Bruges. On opening day, people were queuing outside. Retail Projects delivered the complete interior fit-out, from the first laser line on an empty floor to lights-on and handover. Tight planning and a well-run site mattered as much as robust finishes able to withstand heavy use and a layout built for fast service.

Behind the dark frontage with yellow lettering, the shop window displays large potato shapes on ochre blocks. Inside, red and ochre dominate: a red counter with chequered tiles, ordering kiosks, curved bouclé banquettes, benches with red ribbed backrests and wooden tables. A vaulted room with a lit, wavy niche in the wall forms a striking seating area. According to Retail Projects, the cellar is well worth a visit too.

## Photos

- ![PURETO frontage with dark joinery, yellow lettering and a window of potato shapes](https://www.retail-projects.eu/images/2025/11/rp-1440-x-1440-web-1.webp)
- ![Vaulted room with a lit, wavy ochre wall niche and tables with lamps](https://www.retail-projects.eu/images/2023/07/retail-projects-beelden-portfolio-website-1200-x-600-pixels-1.webp)
- ![Ordering kiosk in front of a red counter with chequered tiles and PURETO logo](https://www.retail-projects.eu/images/2025/11/nieuws-3.webp)
- ![Curved ochre bouclé banquette with an organically shaped wooden table and chair](https://www.retail-projects.eu/images/2023/07/retail-projects-beelden-portfolio-website-800-x-800-pixels.webp)
- ![Long bench with red ribbed backrest, beige seat and plants above](https://www.retail-projects.eu/images/2023/07/retail-projects-beelden-portfolio-website-800-x-800-pixels-1.webp)
- ![Shop window with large potato-shaped objects on textured ochre blocks](https://www.retail-projects.eu/images/2023/07/retail-projects-beelden-portfolio-website-1200-x-600-pixels-2.webp)